A campaign for the mobility transition in the City of Brühl
City of Brühl
- Campaign, Communication Strategy, Design, Editorial, Events, Out-of-Home, Print
The City of Brühl located between Cologne and Bonn aims to promote its mobility transition. More cycling, more public transport, fewer cars. Especially in the narrow streets of the historic town centre, but also in its surroundings areas. To this end, we have created a communication campaign that will be launched in the city by the end of 2024. The message: “Mobility in Brühl – as flexible as you are”. No matter who you are, no matter what you do, you will always reach your destination in Brühl – and you don’t necessarily need a car to do so.
We created campaign images and headlines to convey this feeling: A ballerina dancing across the streets, a diver diving into the city by bus, the train taking a snowboarder to the slopes.
The aim of the campaign is to encourage more people in Brühl to switch to sustainable mobility options. To spread the word, we are putting up posters, revising their website, supporting the city with events, press and more – a real 360-degree campaign.