A communication concept for sustainable tourism in the North Eifel region

Nordeifel Tourismus GmbH (NeT) is one of the most sustainable tourism regions in Germany and is committed to responsible, progressive tourism. The region has been focusing intensively on sustainable development since 2014 and has already received several awards for its efforts.

To take its sustainability communication to a new level, Nordeifel Tourismus GmbH has commissioned tippingpoints as an agency for the development of a new communication concept – and the implementation of the concept is in full swing. Workshops and in-depth analyses form the foundation of clearly defining the unique qualities of the Northern Eifel, enhancing the communication goals for all target groups and establishing a tailor-made strategy including targeted channels.

Our team has also developed concrete, directly implementable communication measures and created a practical guide for tourism partner businesses in the region. This helps partners to discover their own sustainability and communicate it to visitors to the Northern Eifel in a targeted manner – so every visit turns into a contribution to a more sustainable future.