Kick it like the chefs – sustainable communication for planet-friendly nutrition
Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz
- Communication concept, Corporate Design, Editorial, Print, Social Media, Website
Do sustainability, cooking and football go together? On the occasion of the 2024 European Football Championship in Germany, the Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz [Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection ] is sponsoring a recipe competition for trainee chefs called “KochCup”. Its aim is to give sustainably produced food and planet-friendly dishes a permanent place in chef training.
Trainee chefs can take part by submitting their own recipes and cooking their way through the qualifying rounds. The final will take place in Berlin in 2024. A winner will be chosen by a jury of top chefs.
In order to get the word out about this unique competition among aspiring chefs, we developed our own brand and design, launched a website and created an Instagram channel. The project was designed and implemented with our project partner CSCP (Collaborating Centre on Sustainable Consumption and Production).