Agency for sustainable

A stage for sustainable fashion

Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung, Gesellschaft für internationale Zusammenarbeit

The fashion industry has an image problem – and mostly rightly so. All the more important that in 2019 the German seal for ecologically and socially sustainably produced fashion was launched: the Green Button. It helps consumers to orient themselves when shopping on the German fashion market. Today, already 94 companies carry products certified by the seal. So far, 260 million Green Button-products have already crossed the counters.

Model Barbara Meier vor dem Grünen Knopf Logo
Grüner Knopf. Sozial. Ökologisch. Staatlich. Unabhängig zertifiziert.
Grüne Bluse mit Grüner Knopf Lable.
Verschiedene Kommunikationsmaterialien des Grünen Knopfs.

One of the factors pushing the use of the Green Button has been an advertising campaign that we developed, focussing – especially on Instagram. Together with our partner agency tinkerbelle, we developed the logo and claim and have since been responsible for campaigns, text, editing, graphics, media planning, press work and event management. Our goal is to increase awareness of the seal in Germany and thus motivate more people to consume consciously and sustainably.